advertising Google Ads : Within the Google Ads offer, we can find different options to place contextual advertising, from ads in search results to Clipping Path banners on websites or ads in applications. Native advertising: native advertising not only fits with the context in which it is displayed, but is capable of "merging" with it to the point of appearing to be just another piece of media content. The result is a completely consistent experience for the user, which manages to attract their interest without being intrusive. Contextual advertising in videos :
Current contextual targeting technologies allow you to analyze videos to establish their relevance to a given ad and insert it in-stream at the most appropriate time. And of course, it is also possible to place video ads on websites that they are relevant to. Contextual advertising and goodbye to cookies In early 2020, Google announced that it would remove support for third-party cookies from its Google Chrome web browser within two years, thus joining Firefox and Safari. This has meant a radical change in the world of digital advertising, since we have been using this technology for decades to track users and be able to offer them more relevant ads.
Among the main types of cookies that Google will soon eliminate , the following stand out: Session cookies : these types of cookies are only active while a user is browsing a specific website, and they keep track of their activity on it. Thus, advertisers can analyze your browsing behavior and create profiles with the content you have seen. Once the user leaves the site, these types of cookies disappear. Tracking Cookies – These types of cookies not only record behavior during visits to a site, but can be used to create long-term records and analyze a user's activity over time. Tracking cookies have been widely used by marketers as