The secret? It's all about distance from the perfect , a term coined by Ian Lurie de Portent. In an SEO context, the idea is that while we may never know exactly Shadow Making how Google's algorithms work, we still know a lot about what Google considers a website or webpage - and focusing on these elements, we can in turn improve the performance of our site. So when your site has suffered a negative downturn, look at the available resources and ask yourself, what Shadow Making line(s) did I cross? What line(s) did I not come near? If you can move your site to Google's ideal, you can stop worrying about every algorithm update. The next time you wake up in the morning and everyone is posting about their losses, you can rest assured that you can go check your metrics, see that nothing bad happened, and move on. The resources listed above tell you what Google wants from the site.
Read the. Study them. Know them. Disclaimer from the Shadow Making Quality Assessor Guide It's important to note that the Quality Rater's Guide is (as it says) for quality raters, not search marketers. Although it contains a lot of information on how to create a quality site, remember that this is not an SEO guide. That being said, if you meet the quality guidelines contained therein, you are more likely to shorten that distance to perfect. By understanding what Shadow Making Google considers a high (or low) quality page, you can create content that will satisfy both users and search engines - and avoid creating content that could incur an algorithmic penalty. Be busy reading! It is important to educate yourself on what Google is looking for on a website. And it's a good idea to read the major algorithm updates throughout the history of the search engine to get an idea of what problems.
Google has fixed in the past, as this can give some Shadow Making insight into the direction to take. However, you don't need to know what every update did or didn't do. Algorithms will target links and/or site quality. They want to eliminate spam and bad usability from their results. So make sure your site keeps its links under control and doesn't violate Shadow Making the rules listed in the documents above, and you'll probably be fine. Read the. Know them. Apply them. Review often. Repeat for future verification and site success. The opinions expressed in this article are those of the guest author and not necessarily of Search Engine Land. Staff authors are listed here.