Every industry and every online webs hop is unique. Ask yourself if you know your customers well enough to know they won't read the product description. Are the visitors who come to your site all scanners? Extract the content that matters most to them through compelling examples and visual ways to showcase the relevant information. What makes this product different? What is the distinctive character? For example, Balls Car immediately shows that they have the advantage that transport can be easily arranged via the website (by means of the call-to-action button 'find a ride' and 'place a ride'). Furthermore, Balls Car also shows that they are affordable, with the text 'this will be the cheapest ride you've ever made'.
Balls Car product text In the early years of Balls Car, there was much more emphasis on a clear explanation of the service and its benefits. Now especially the returning visitor is the primary target group. You can see this because the explanation job function email list of the service can only be found after scrolling on the website. 10. Go Big This last example shows how you can apply the product description formula to really see results. Venmo followed the simple formula we mentioned earlier, but instead of just writing out bullet points, they used the list to create a storyline across the entire product page. The page is long, but captivating and visual. It answers any questions a new customer might have.
And it still uses a simple paragraph to showcase the product in an engaging, smart form that is signature of the brand. Overall, it's important to know your audience first to determine what kind of content will speak to them best to increase conversions. The ecommerce product description formula works for most brands, but is just a starting point. Venmo product description Think visually. Add images and optimize your product images. Get personal when you need to. Check Google Search Console to identify popular terms so you can improve SEO traffic to the product page. People love to buy from people they trust, and trust building is based on what you sell.