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PARBOTI RANI
Aug 03, 2022
In Education Forum
Include specific metrics in your goal so that you can determine if your campaign was a success based on quantitative data. 3. Understand who you're emailing. Have you ever heard the saying from Meredith Hill, "When you speak to everyone, you speak to no one"? What Hill is getting at here is that if you're watering down your message to apply to your entire audience, you're leaving opportunity on the table — opportunity for creating high-value, specific, relevant content that speaks directly to the recipient. With this in mind, the key to a great email marketing campaign is identifying your audience and using email segmentation to ensure you're delivering to the right people at the right time. If you can accomplish this and build it into your strategy, you can get more creative and specific with your messaging. 4. Put yourself in the shoes of the buyer persona. After you've identified the outcome and the goals you want to hit, you now need to fax number list strategize how to provide value to your buyer persona so that they convert, engage, or take the action you want them to take. Some things to ask yourself might include: How did they subscribe in the first place? What matters to them? What can I provide that will engage and delight them? 5. Build a targeted list and define enrollment criteria. You know who you're targeting and what you want them to do. From there, you must build the segment. Thinking about your buyer persona, what properties do they all have in common? How does your CRM describe those properties? Your software is smart, but it's not smart enough to automatically know which recipients you're sending to. Will the recipients receive the emails at the same time, or is there certain criteria they have to meet before they are enrolled in the sequence or campaign? 6. Determine the timeline you want the campaign to run.
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PARBOTI RANI

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