Jun 27, 2022
In Education Forum
The holidays are…kind of upon us? In my family, the annual joke is that if my mom starts asking about the holidays a month earlier than last year, we'll eventually give her our gift lists in January! If your world is anything like mine, the holidays seem to be coming earlier and Banner Design earlier each year. No more than 12 hours after Halloween, we're inundated with December holiday themes, almost completely bypassing Thanksgiving. Days are getting shorter, service providers are getting busier, and every company that sells a retail item has something they want you to buy. It's tempting to wait closer to November to launch a holiday ad strategy as we're still trying Banner Design to finish our fall strategy, or just on principle. And while no one wants to be a Scrooge, it can be hard to think about building a vacation strategy that far. Especially because the global pandemic Banner Design has shown us that every day can go on forever or circumstances can change in an instant. Advertising Continue reading below But that's exactly why you should put together your strategy now instead of taking the “wait and see” approach. You should ask yourself why you need to start earlier and what you can do to stand out. And know the things to keep in mind as we head into the holiday season Banner Design alongside a thick air of global uncertainty. Here are a few reasons why this year is a little different. Earlier online and more We have all seen the numbers. People are spending a lot more time on the internet than usual these days. After all, what else is there to do when you're stuck at home in quarantine or working and/or studying from home all day? But more than that, people are understandably concerned about in-person Banner Design touchpoints in their shopping experience. This is driving more people than ever to shop online. Suddenly, you have a lot more eyes on your shopping cart page than you did a year ago at this time. Advertising Continue reading below And people find themselves doing a lot more online shopping Banner Design than usual. You could say it's due to a craving for dopamine. And the relatively new concept of “shopping anxiety” – anxiety about what the future holds and the need for comfort in the present moment. That's if you still needed validation for the new impulse buying habit you picked up in the past six months. People are also encouraged to finish their holiday shopping earlier this year. Caused by concerns about COVID-related delays in shipping or supply chain issues. All of this compounded by uncertainty about Banner Design the future of the pandemic and whether jobs will remain stable. This means shopping can start early and stretch throughout the holiday season as changes materialize. But the moral of the story is: people are online and they're buying, so you need to get your brand out there.