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rajia rimi
Jun 15, 2022
In Education Forum
This is the second installment in our series on internal SEO in which we explore the operational challenges and opportunities of managing search engine optimization internally. As Industry Email List an in-house SEO consultant, I'm often asked how big the SEO team should be. Most people think it has to do with revenue numbers. While this enters into the Industry Email List equation, it is not a leading indicator of the size of SEO team a business needs. Let's explore some of the factors I consider when making SEO team size recommendations. They are usually surprising to most SEO teams! The reason is Industry Email List that I look at operations, not just Industry Email List revenue. Revenue can help justify (or limit) team size, but it's not an indicator of SEO hours needed in a week. Factor #1: Website Complexity If your site is simple, you usually need a small SEO team. The reason is that your SEOs are probably looking for fewer fires. More complex websites have a higher risk of introducing SEO issues, even with small changes. Most SEO teams spend a good portion of their week chasing projects, putting out fires, and trying to minimize SEO issues rather than increase SEO revenue. All of this means that if you are doing SEO for a site Industry Email List without a lot of complex functionality, this is one factor that would make me consider a Industry Email List small SEO team. Factor #2: Number of Developers, Number of Agile Development Teams, and Release Frequency
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